Privacy Policy

Last Updated: 2026

Black Velvet London ("we," "us," "our," or "Company") operates the blackvelvetlondon.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
• Technical Data: IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar tracking technologies.
• Usage Data: Pages visited, time spent on pages, links clicked, and other browsing behaviour on our Site.

How We Use Information

We use the information we collect for various purposes, including:

• Conducting analytics to understand user behaviour and improve the Site's functionality.
• Affiliate tracking and commission reporting related to casino referrals.
• Improving Site content, features, and user experience.
• Responding to your inquiries and providing customer support.
• Sending promotional materials and updates (where consent has been obtained).
• Complying with legal obligations and enforcing our Terms of Service.

Cookie Policy

Our Site uses cookies to enhance your experience. Cookies are small data files stored on your device. Types of cookies we use include:

• Essential Cookies: Necessary for Site functionality and security.
• Analytics Cookies: Help us understand how visitors use our Site.
• Marketing Cookies: Used for affiliate tracking and performance measurement.
• Third-Party Cookies: Set by our partners for analytics and advertising purposes.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit aboutcookies.org.

Third-Party Links

Our Site contains links to third-party casino operators and affiliate websites. We are not responsible for the privacy practices, security measures, or content of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.

Any casino or affiliate operator linked from our Site operates independently, and we do not control their data practices.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: Request access to your personal data.
• Right to Rectification: Request correction of inaccurate personal data.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Request limitation on how we use your data.
• Right to Data Portability: Request transfer of your data in a structured, commonly used format.
• Right to Object: Object to processing of your personal data for marketing or analytics purposes.
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Generally:

• Personal data provided for newsletter subscriptions is retained until you unsubscribe.
• Analytics and usage data are retained for up to 24 months.
• Cookie data are retained according to each cookie's expiration date.

If you request deletion of your data, we will remove it within 30 days, unless legal obligations require us to retain it longer.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Black Velvet London
Email: privacy@blackvelvetlondon.co.uk
Website: blackvelvetlondon.co.uk

We aim to respond to all data subject requests within 30 days of receipt.

Note: This Privacy Policy may be updated periodically. We encourage you to review it regularly for any changes. Continued use of our Site following updates constitutes your acceptance of the revised Privacy Policy.